Wednesday 6 May 2009

Wolverine and the X-Men Unleashes Mutant Rating Fury for Season 2

From: buzzfocus.com

Wolverine and the X-Men has just been signed for a second season with 26 epiosdes, bringing the mutant ep count to 52.

The news comes only days after X-Men Origins: Wolverine clawed its way through the box office with $85 Million in domestic ticket sales for opening weekend.

The recent additions of Wolverine and the X-Men and Iron Man: Armored Adventures has been a great boon to the Nicktoons network. The Viacom owned station posted the highest gains of any other kids’ network with boys 6-11 and boys 6-14 in prime time and total day for quarter-to-date (3/30/09-4/26/09). Nicktoons grew its ratings by +50% with boys 6-11 in total day and +33% in prime time, and posted a +67% gain with boys 9-14 in both total day and prime time (Source: NMR, Live + Same Day). Additionally, Nicktoons Network just completed its highest-rated first quarter with kids 6-11, boys 6-11, tweens 9-14, boys 9-14 and total viewers.

“Wolverine and the X-Men is a proven hit with our audience who can’t get enough of this new action-packed series,” said Keith Dawkins, Nicktoons Network General Manager, Senior Vice President, Nickelodeon Programming Partnerships. “We are excited to continue working with Marvel to bring viewers the next chapter for these super heroes.

Wolverine and the X-Men Season 1 continues with new episodes on Fridays beginning May 22 at 8 p.m. ET, following Iron Man: Armored Adventures at 7 PM ET.

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